"Rich and Lonely" was founded by online influencer Marcus "MBoZe" Blanks and streetwear designer Aaron Create. The brand name ideology stems from the saying "Money can't buy happiness" by Rousseu. 

Founded in March of 2019, Rich And Lonely burst onto the streetwear scene and quickly became known for its quality and authenticity. The RNL community was born with roots in gaming and street culture, and continues to grow day-by-day.